Then when the big day comes, you have to sit by your Air Force 1 Denim fake computer or mobile phones and refresh your web page perhaps close to a hundred times to pre-order online.

If that doesn’t work, you can enter online raffles in the hopes of snagging a pair. And even then, you have to count on your lucky stars.

Word-of-mouth tip: Exclusivity is alluring. When there is a limit to the quantity of a product available, everyone will be clamouring for it. And when you’ve got it, you’ll probably be bragging about it. Exclusivity generates tons of WOM around a product because everyone will be White Air Force 1 Low fake talking about trying to get it, or how they got it.