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Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures Cheap Jerseys Wholesale , and writes articles on his theme: "... helping you maximize your potential." He offers management, marketing, and parenting resources at < b>Maximizing Your Potential blog.
How Variable Data Printing Works In The Real World Computers Articles | May 20, 2015
Four real-world examples illustrate how a variety of business-to-business and consumer direct marketing campaigns have been successful using variable data (VDP) personalised print to achieve marketing and business goals. The diversity of sectors served and applications supported show what a broad and potentially profitable field VDP offers for printers who invest in developing the necessary production and sales skills.


Variable data printing (VDP) can support a wide variety of applications that add value to printers' services. These range from personalised direct mail campaigns with or without complementary online elements, to 'self-service' publishing models for both business-to-business and consumer products in which customers choose the content and unique documents are assembled Cheap Jerseys From China , printed and shipped to them.


Print-led direct marketing for customer loyalty club: Pet food manufacturer Royal Canin increased its customer club membership in Sweden from 5000 to nearly 40,000 through a VDP campaign linked to an online questionnaire and prize draw. The direct mail campaign was sent out in three stages to a total of 520,000 recipients. It included a brochure and a personalised card which pictured the recipient's pet breed - by partnering with the Swedish Kennel Club, Royal Canin was able to use a mailing list that contained detailed information about the Kennel Club members' animals.


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